We have started to incorporate a lot more social media for into our sites and seeing excellent results. The challenge with Social Media is to keep up with it. This is not that tough when you only have one site or all of you time is dedicated to managing the website.
The real question is how do you manage all of the Social Media Channels when you have multiple websites or maintaining your online presence is only a small part of you job?
This is the next challenge we will divide, conquor and develop best practices. In the spirit of Social media, we will working out the details online and hoping for lots of great input.