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Google is adding rich snippets to their search listings. So far I have only seen the stars added for the big sites (Yelp, Cnet) but maybe we will start to see smaller sites get listed with stars. Even if we do not other applications may be able to pick up and use your review formatting.

Recently I
had a site that does not have that many quality editor reviews making
the user reviews more helpful. On this site I used the
hReview-aggregate standard. Since I had seen several others looking for
a write up I thought I would put this together to help others.
The hReview-aggregate formats the User ratng average and shows the review
count, which is great for sites that have an active user review community.
What the User Sees:
Product Name Average User Ratings:
8.7 out of 10, based on 4 User Reviews
What the html looks like:
<div class="hreview-aggregate">
<div class="item"><h4><span class="fn">Product
Name</span> Average User Ratings:<br />
<span class="rating"><span
class="average">8.7</span> out of <span
class="best">10</span>. Based on <span
class="count">4</span></span> User Reviews.</h4>
</div>
</div>
JReviews Template Variables:
Product Name: you could use the listing title or a custom variables
if they exist
Average User Rating: <?php echo
$Rating->round($listing['Review']['user_rating'],$this->Config->rating_scale);?>
Best Score: Not Sure about this, right now I just used the number
10. (since I was on a 10 point scale)
User Review Count: <span class="count"><?php echo
$listing['Review']['review_count'];?>
Here are some more jReviews Template Variables that may help
Adding the code to your JReviews template:
I added this code in the User summary box on the detail.thtml page.
See the code in action here: Fellowes
DS 12CS Paper Shredder Review
The JReviews code added to the template, (note I used two custom fields
to create the product name, you may not have to do this)
<?php if($this->name != 'listings'): // Dont show unless
in content page ?>
<div class="roundedPanel jr_review"
id="jr_reviewUserSummary">
<div class="box_upperOuter">
<div class="box_upperInner">
<?php
if($listing['Review']['user_rating_count']>0 &&
$listing['Criteria']['state'] == 1): ?>
<div class="hreview-aggregate">
<div class="item">
<h4 class="jr_reviewTitle"><span
class="fn"><?php echo
$CustomFields->field('jr_manufacturer',$listing,false,false); ?>
<?php echo $CustomFields->field('jr_model',$listing,false,false);
?></span> Average User Ratings:</h4>
<h4 class="jr_reviewTitle"><span
class="rating"><span class="average"><?php echo
$Rating->round($listing['Review']['user_rating'],$this->Config->rating_scale);?></span>
out of <span class="best">10</span>. Based on <span
class="count"><?php echo
$listing['Review']['review_count'];?></span></span> User
Reviews.</h4>
</div>
</div>
<?php endif;?>
Note: Since I use a 10 point scale I needed to include the span class of
best so that the user review can be adjusted to a 5 point scale
hReview and Google Rich Snippet Resources
Hope this helps!
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