Designing a t-shirt for the 29th Mount Bethel Elementary Fun Run

Paul Cowley
by | Posted: January 21, 2016 | Updated: January 21, 2016
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The Brief

The brief was very simple, create a fun design for kids that would represent a fun run, and would look good on a t-shirt. At this point it wasn’t specified on the colours or the amount of colours, so this was a fun creative open project.

Initial Design and Thought Process

Fonts:

I wanted to play with a more standard font and a fun hand based font. I wanted ‘Fun Run’ to be the biggest and most playful part. The rest of the text was informative and for that reason I picked a font that which had many different weights.

First Designs:

After reviewing designs from the previous years, cartoon based illustrations and running based graphics, I was set to open Adobe Illustrator. See the designs below:

1

As you can see, I went with a running man made up of ink splats, the footprint of a shoe and a finishing flag. These designs were submitted for review and led to the following designs below:

2

I worked further on the flag designs. I also found out that the Mount Bethel general school mascot is a boat. For that reason you can also see the boat design. Again below see the progression of this:

3

After further review, the client asked for me to do some oval shaped, bumber sticker designs to just see how it worked out.

4

Final Designs

The final design after much deliberation was the running man. He was fun, related to children, had a super hero quality and really expressed the fun in running. We started with a multi colour based guy, but finally found out that we had to stick with a Max of 4 colours. This was due to the cost of t-shirt printing.

5

With that in mind we played with a blue guy, a red and orange guy and finally a green, blue and white guy. We finally decided the later was best and went with him:

6

With all that in check, the design was placed on a mock t-shirt, the fonts were outlined, and the running man set and positioned for print.

7

The printed version can be seen in the Image below:

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