When you are searching for information, do you ever look at the domain name? I do, I am checking it for relevancy. If the site is neededinfo.com. This name has much more creditability than my-needed-info.biz or some variation.
When the domain name is an exact match I feel that there is a good chance I am in the right place. When then name contains dashes or is a .biz, .info, or one of the less popular domains I feel there is a good chance the site might not contain the best information.
I found a good article the other day. not a whole lot of new information but it is a thorough and complete article about the value of domain names.
One the most interesting parts is at the end, they mention a guy named Frank Shilling and have a link to his blog. http://www.sevenmile.com/
Some good and interesting info about domains there. Worth reading.
What are you thoughts on domain names?
How good does the domain name need to be for your next project?